Download American Empire and the Arsenal of Entertainment: Soft Power by Eric M. Fattor (auth.) PDF

By Eric M. Fattor (auth.)

Movies, tv, and American tradition permeates even the main distant reaches of the globe in exceptional degrees. What impact does the unfold of the yankee zeitgeist have on worldwide perceptions of the U.S.? This e-book analyzes the complicated position leisure performs in international coverage - weighing its merits and setbacks to nationwide pursuits abroad.

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Extra resources for American Empire and the Arsenal of Entertainment: Soft Power and Cultural Weaponization

Example text

Though many newspapers and other print materials of the time were beginning 20 American Empire and the Arsenal of Entertainment to circulate internationally, something more spectacular was required. Thus, the idea for the Great Exhibition took shape. Here, the trend toward symbolic and image-based propaganda broke new ground with a dazzling array of manufactured products, exotic items from overseas, and cuttingedge technologies designed to capture the imagination of individuals not only from different classes, but also from different continents.

Legitimacy through Popular Entertainment 31 The war that broke out in South Africa in 1899 was an interesting example of the missed opportunity to use entertainment and amusement disseminated through a media capability that now had global dimensions. The war took place due to the discovery of gold deposits in the recently independent Boer (white South African settlers of Dutch and German extraction) republics of Orange Free State and Transvaal. When these Boer republics refused to cooperate with British mining companies to arrange for the extraction of the gold, leading members of the mining interests like Cecil Rhodes persuaded their British colleagues in the government to use coercive force to reclaim the republics and thereby give the miners access to the gold.

76 For the British Empire at the turn of the century, music hall entertainment was the gasoline that ignited one of the most intense forms of nationalism yet seen—jingoism. According to J. A. Hobson, jingoism is “a coarse patriotism, fed by the wildest rumors and the most violent appeals to hate and the animal lust of blood . . ” 78 This jingoistic passion gripped British society at the beginning of the South African War, allowing expansionist interests in British society and the government to pursue their interests with the enthusiastic backing of public opinion and virtually no organized dissent.

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